Blue Rock Group – North Carolina A&T

Blue Rock Group
Blue Rock Group

The Blue Rock Group seeks to break out the optical boundaries for seniors, enhancing their retail experience. The number of Americans who report some form of visual impairment is expected to double by 2030 as the aging population brings rising rates of macular degeneration, glaucoma, diabetic retinopathy and other eye diseases (National Eye Institute, 2006). Having a specific service focused on catering to the needs of seniors, aided by the major breakthroughs in display screens in tablet technology, we feel that this is the best avenue to undertake in enhancing the senior experience in stores. Having specially trained employees to walk around and engage customers in stores, having the help of the ultra modern retina display screens that have made Apple software a more ergonomic choice for consumers, advertising and shopping will forever change the in-store environment.