We are combining the premise of websites like Pinterest and Threadless, to create a unique website that will disrupt the retail landscape.
Crimson Oak Clothing Company allows consumers to determine fashion trends, rather than buyers at Big Box Retailers. We are shifting decision making from the few to the many. The innovation in our business model is that we are creating a democratic process in the selection of clothing designs that go into production and to the market. We allow fashion designers the possibility of having their own clothing designs produced, without all the hassle of them needing to find their own means of production.
We are a quick and fast moving company, therefore, those who submit their fashion designs can jump in on trends immediately. With our business model, we can minimize the number of lines we carry due to the fact that, through user votes, we are going to be obtaining very accurate data of popular and unpopular designs. We create an easy process for designers, thus enabling them to solely focus on what they do best: design clothes. While the designer focuses on designing clothing, we take all of the necessary steps in clothing production, from manufacturing, marketing, and selling the clothes for them.