Functional Foods – Babson

Functional Foods

Tell us how your idea is an innovation in the retail landscape?

My retail concept, Functional Foods, is a boutique retail market where every item in the store has a function in the human body. Whether to energize, protect, regulate, or restore, our foods are sourced to ensure guests are putting only the foods in their bodies that have a purpose. Our store will be staffed by registered dieticians and nutritionists who are on site to help create healthy shopping lists, meal plans, recipes and set & track goals with guests. My idea applies existing and abundant resources in a desperately needed way to combat new requirements and needs of the aging population. The greatest innovations for this market segment will come from offering them the best we have and then simplifying the process of obtaining it. The concept combines nutritional information, functional foods, and ongoing support to transform behaviors and nutritional choices. Our delivery and rapid pickup offerings allow seniors who have created shopping lists, either by themselves or with our nutrition experts, to order by phone, in-store, or online to ensure they get good, nutrient rich foods whenever and wherever they need it. We intend to stock no more than 3,000 items in the store, and the layout will be designed in a straightforward and simple manner. Additional services will include a raw fruit and vegetable juice bar, cooking demonstrations and lectures, and ongoing community support.

Tell us how your idea will enhance the lives of seniors and the aging population?

Now, more than any time in the history of mankind, the seniors of our world are suffering from preventable and manageable diseases. Chronic diseases such as heart disease (including all cardiovascular diseases), diabetes, obesity, and more have plagued our society and account for 75% of all US healthcare costs. 80% of seniors’ ages 65 or older have at least 1 chronic disease, and 50% of them have 2 or more chronic diseases. Poor diets and the lack of nutritional support are the leading drivers of these chronic diseases. Diets high in saturated fats, trans fats, and cholesterol lead to the onset of atherosclerosis, which is a thickening of artery walls- leading to heart disease, high blood pressure, heart attacks and more. Furthermore, our seniors are trekking around 65,000 square feet supermarkets sifting through over 45,000 different items to find the foods that seem reasonably nutritious for them. Additionally, stockers in typical supermarkets are not equipped to handle the type of health related questions that seniors have. Seniors and the aging population desire to shop where caring and knowledgeable experts can provide one-on-one support in a smaller, more intimate setting. Our seniors deserve to have a food market that is geared specifically to empowering them to live longer, healthier and happier lives.