The Retail Truck – Vanderbilt

The Retail Truck
The Retail Truck

Over recent years there has been a significant trend in the “food truck” delivery method for convenience food retailers. This mobile innovation which allows food vendors to target specific high traffic areas and more efficiently hit target market segments can be directly translated to other retail vendors. Specifically, convenience and pharmacy retail stores would be able to tailor this approach to accommodate senior citizens living in assisted living centers. The retail truck approach will frequent the different centers every few weeks and serve both as a fun retail experience that will create a social environment that helps boost the brand equity of the retailer.

This innovation capitalizes on several trends in today’s world. The logistics of delivery are simpler than ever before, with shipping and supply chain being a new competitive advantage for retailers. Considering the rise in urban populations, the ability to drive a multi-channel experience for customers who can buy in store, online or anywhere in between is crucial. Our delivery method aggregates demand and introduces product to consumers who otherwise may be unable to physically visit a retail location in person. Seniors at our targeted assisted living centers already have readily available help to facilitate the ordering process via the tablet or desktop based purchasing platform, which will open up the door to consumers to shop for an entire retail product line from the comfort of home.