Vita-Test – Ohio University

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The Vita-Test innovation is to incorporate the same idea and technology that home drug test kits as well as, home pregnancy tests, are currently using, and re-focus the kit to test for such vitamin deficiencies as: Calcium, Vitamin D, Vitamin B-12, Vitamin B-9 (Folate), Vitamin B-6, Zinc, and Iron (the most typical vitamin deficiencies found in senior citizens). My goal is to create a user friendly kit that finally allows people to test, monitor, and regulate their vitamin levels without going to the doctor’s office or without having to send samples to labs.

Vita-Test will be beneficial to CVS due to the fact that it will be an innovative piece of technology that inadvertently causes customers to buy more products sold at CVS. The essence of Vita-Test is to easily diagnose vitamin deficiencies that are curable and preventable. Vitamin deficient customers who use this test will return to CVS to buy products like vitamin and mineral supplements in order to cure these potentially detrimental health issues. Due to the fact that CVS will introduce this technology to the market, a monopolistic advantage (exclusive time limit – 1 or 2 years) will also be another, if not the most, beneficial advantage for CVS, especially when it comes to pricing.

Vita-Test will be beneficial to senior citizens because this is an inexpensive, confidential, and easy to use product that reveals important information used to not only prevent, treat, and maintain healthy vitamin levels but also to enhance their overall health. This test does not require sending samples to labs nor does this require a doctor’s supervision, greatly reducing the cost to the user for accurately testing vitamin levels. Another advantage favoring Vita-Test, compared to going to a doctor or lab, is the accurate and almost instantaneous results that Vita-Test provides. At first resistance may occur doubting the accuracy of these test; however, customers will soon get over this negativity once reminded of the trust, success, and accuracy that home-pregnancy tests have been providing for the past 40 years.